DEEPROOT
DEEPROOT.IO
FROM BOTTLENECK TO BREAKTHROUGH
The Struggle
Without proper operations, Matt was stuck in day-to-day execution instead of focusing on growth and
strategy.
THE KEY ISSUE AND ROADBLOCK THAT WE FACE TODAY THAT HAS HAD US STRAY AWAY FROM THAT VISION IS SCALE OF EXECUTION... NOW WE'VE GOT 72 CAMPAIGNS, LAYERS OF TEAM MEMBERS... AND WE JUST STARTED SEEING ALL THESE SLOPPY MISTAKES THAT WOULD NEVER FLY IF WE WERE DIRECTLY MANAGING." (...) "MY IDEAL SITUATION WAS ONE WHERE I DIDN'T WANT TO NECESSARILY THINK ABOUT FULFILLMENTANDEXECUTION... I' WANT TO BE THE RAINMAKER.
The Situation
Matt Shterenberg built a specialized SEO agency for cannabis dispensaries with premium pricing and
white-glove service. With 72 dispensaries under management, they've established a strong reputation
through exceptional execution. Their vision: scale to 100 dispensaries while achieving $5 million in annual
revenue without sacrificing their high-touch approach.
The Solution
Facilitated amicable exit of operations leader who was no longer aligned with company direction
Created a 90-day contingency plan for SEO knowledge transfer during key team member's maternity leave
Recruited and placed a top-tier Head of Operations with SEO scaling expertise
The Results
The SEO agency faced a critical turning point when their temporary contingency plan unexpectedly became their permanent structure. With determination, they established a powerful leadership trio who aligned their efforts toward the ambitious $5 million revenue goal.
The team methodically created standardized frameworks that eliminated founder bottlenecks while preserving quality. Now, the company stands ready to fulfill its vision of scaling to 100 dispensaries without compromising the premium service that made them successful in the first place.
What our clients are saying
My team was completely misaligned, and I was still the bottleneck.
Before the audit, I thought I had a systems problem. But what became clear was that my team was completely misaligned, and I was still the bottleneck. The audit helped me see exactly where decisions were getting stuck and why my leadership team wasn’t stepping up. After implementing the recommendations, things that used to land on my desk were getting handled without me — and I finally had space to focus on growth.
-Charles Law
Founder of Law Security Inc.
What it takes to be a multiple eight figure entrepreneur.
When we came to Jhana, she really helped us get clarity on our operations as well as the efficiency needed to scale a team. She helped us get clarity on who needs to be in what roles and why it's important, because as you scale a business, if you're doing multiple six figures a month and trying to scale — Your operations, and your team, and your leadership, that's really what it takes to be a multiple eight figure entrepreneur.
- Kendall Shaw
CEO of ScaleBold
We went from disorganized and overwhelmed to scalable and focused.
Jhana helped us slow down, install the right processes, and remove the pressure points that had us feeling stuck. Her ability to quickly assess where a business is bottlenecked — and then fix it — is rare. If you're a founder drowning in daily tasks, leading a team that’s unclear or underperforming, Jhana is the exact partner you want. She helped us build a company that’s not just functional, but truly ready to scale.
- Nik Robbins
CEO, Krusader Nation
Jhana will transform your agency.
I genuinely believe that Jhana & her team were sent from heaven and placed on this earth to transform the lives of business owners, teams, and cultures for the clients that they serve."
-Jared Curry | EstateAI
Before Spyglass, it was like we were driving with the hand brake on.
I've spent $100,000s of dollars over the last four years in courses and mentorships and programs. Spyglass Ops has been the most effective use of money that we've had as a business...the difference in my team and the business is night and day. Pre-Spyglass, it was like we were driving with the hand brake on, and now we're driving with the hand brake off.
- Reuben Santer | Santer Media
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